Finally the DIY tinkerers come under the radar of big guns. As long as they play nice it will only help spread the movement.
The board being compatible with mainstream OS platform is a big win as opposed to RPi which is mainly Linux based.
the Quark SoC X1000 — a 32-bit, single core, single-thread processor running at speeds of up to 400MHz. The board is Windows, Mac OS and Linux compatible, is software compatible with the Arduino shield ecosystem, supports 3.3 or 5 volt shields and features Ethernet and USB ports.